The newest trailer:


Once again let me state that the passing of Heath Ledger is something that is tragic and I can’t help but think about his daughter and how my sons would react if I were to die suddenly like this. It’s something that should give us all pause.
I don’t want that to get overshadowed by the numerous stories that have appeared, with more to come, on how Ledger’s death will impact The Dark Knight’s marketing campaign, something I did indeed appear on Fox Business Network this morning to opine on. (No video yet but I’m working on it.)
There are serious business issues that can and should be discussed but all that should happen in the context of someone who was loved by his family and friends who’s been taken from this world.



It doesn't happen often, but there are times when I wish I had that boxed set of the original Batman films, just so I could fact-check stuff like this. Is the trailer below for Tim Burton's Batman (1989) the real deal, in which case Chris Nolan and the marketing team on The Dark Knight are mimicking the earlier film's ad campaign and are thus twisted geniuses far beyond anything I ever realized? Or did someone edit the trailer for Burton's film together to mimic the trailer for Nolan's film? Christopher Campbell, who starts out by writing as though the old movie's trailer is genuine, leans towards the latter option in the end, and so do I. (For one thing, I doubt that a trailer back then would have followed the Warner logo with a wordy title card giving credit to DC Comics; my hunch is, that bit was pinched from the earlier film's opening credits, to create a parallel to the extra logos that appear at the beginning of the new trailer.) But I kind of wish Nolan and his team were the sort of twisted geniuses who might have done something like this.