This afternoon I popped into the downtown branch of my favorite independent book retailer. I hadn't been there in years, and with the movie theater next to it shutting down, I knew its sales would be strained. I bought a few gifts, used a frequent buyer coupon, and felt good that I had supported the independent, rather than the Borders just three blocks up the street.
But I really like Borders. Always have. I'll support my local independent chain (not an oxymoron in my mind, although someone who once worked there has strenuously objected to my use of the "independent" terminology) when I can, but Borders is a favorite haunt. I finally got sucked into its e-mail list, and just as I had feared and suspected, its frequent 20% off coupons are a lure for my occasional purchases.
I go to Barnes & Noble sometimes as well, although I've never liked it quite as much as Borders. I did buy a couple of jazz CDs there this year, using gift cards for the bulk of the purchases, and covering the spread.
Those chains are a supposed threat to the independents. But what would happen if they, too, began to disappear? This story suggests that Borders may soon be on the block, and BN may be a suitor, as a slowly sinking economy and the competition from online booksellers takes its toll on the big booksellers.
The news will probably make some people happy, but not me. I was browsing a Borders a few days ago, thinking of how online bookstores just can't recreate the atmosphere and the tactile experience (obviously) of paging through books, picking up CDs, and drinking coffee.
When did these big chains debut? It hasn't really been all that long. Has their time come to an end already?
