I believe that to create cinema, or any art form for that matter comes from a place within one's self. If done in a pure fashion, i.e. from the heart, then you have been successful. As far as reaching your audience, the more genunine the artist, the more likely that they are to find their audience. When you aren't truly genuine, you have to substitute that with money, hence the Hollywood blockbuster. Art is not science, but science can be art...(a topic for another discussion). When a critic says something about a piece of work, it is only there voice. Each of us has our own. I think that when any artist creates something, they have a general idea of where there audience is. That is the place to start. Sometimes we are surprised to find that the our audience is larger then we thought but unless it is real, you need to "sell" it. Adam Slow Down and Fast - A 32 min. documentary about a man who goes into the woods for 30 days without food or shelter on a water only fast. http://www.blindlylefilms.com/slowdown The blog about self promotion of independent film http://slowdownandfast.blogspot.com