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  1. Attatched PDF "Motion Picture Association of America’s 2013 Theatrical Market Statistics Report" US/Canada Summary • 2013 U.S./Canada box office was $10.9 billion, up 1% compared to $10.8 billion in 2012, and up 3% from five years ago. Despite an increase in films released in 3D (45), 3D box office ($1.8 billion) is down 1% from 2012. • The increase in 2013 U.S./Canada box office was due to an equivalent increase in average ticket price (2%) compared to 2012, in-line with the 2% increase in inflation as measured by the Consumer Price Index (CPI). Admissions fell by 20 million (-1%) compared to 2012 but are generally consistent with recent trends. • More than two-thirds of the U.S./Canada population (68%) – or 227.8 million people – went to the movies at least once in 2013, consistent with prior years. Ticket sales continue to be driven by frequent moviegoers who, by definition, attend movies once a month or more. In 2013, frequent moviegoers represented 11% of the population and 50% of all movie tickets, a decrease of 7 percentage points in ticket share from 2012, while ticket share of occasional moviegoers tickets increased by the same amount. This suggests that the decrease in ticket sales in 2013 was among moviegoers who decreased their attendance to at least once a month from intervals of once a month or more in 2012. • Frequent moviegoers tend to own more technology products than the general population. Nearly three-quarters of all frequent moviegoers (74%) own at least four different types of technology products, compared to 51% of the total adult population. • In 2013, the share of tickets sold t0 2-11 year olds was at its highest point since 2009 and the share of tickets sold to 50-59 year olds was at an all time high. Since 2010 the 25-39 age group has comprised approximately a quarter of all cinema tickets sold, although the share has been declining since 2010. • Broader moviegoer demographic shares remain relatively stable from 2012 to 2013, with 12-24 year olds and Hispanics continuing to oversample in moviegoing versus their proportion of the population. Hispanics, 2-11 year olds, and 50-59 year olds all experienced growth in the number of frequent moviegoers in their demographic. • In 2013, 31% of the U.S./Canada population viewed at least one movie in 3D, with 3D attendance skewing towards children age 2-17. • Among the top five grossing films in 2013, Iron Man 3 and Man of Steel both attracted overwhelmingly male audiences, while the family films Despicable Me 2 and Monsters University earned a majority share of box office from the female audience. Man of Steel drew the most ethnically diverse audience, earning only 50% of its box office from Caucasian audiences and 19% from Asian/Other ethnicities. *** EXtra stuff~ Filmgoer takes stand on costly snacks, sues AMC Livonia theater March 4, 2012 Joshua Thompson loves the movies. But he hates the prices theaters charge for concessions like pop and candy. This week, the 20-something security technician from Livonia decided to do something about it: He filed a class action in Wayne County Circuit Court against his local AMC theater in hopes of forcing theaters statewide to dial down snack prices...Timothy Fells, 29, said he sometimes smuggles Gummi Bears into the theater to save money... MPAA-Theatrical-Market-Statistics.pdf
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