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This Saturday, Shop Locally

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I just received this e-mail. I can't vouch for the organization, but I like the impulse, FWIW:

Olsson's, your locally-owned independent book and music store, invites you to "Shop Local" this Saturday, as part of the nationwide "America Unchained" celebration.

Sometimes seemingly small acts have an impact bigger than you ever imagined. The choice of where you spend your money makes a big difference to our community. Locally-owned businesses use goods and services of other locally-owned independent businesses, re-circulating your money about 3.5 times longer locally than if you spend it at a chain*. This creates greater community health and prosperity.

This Saturday, communities around the country are urged to "unchain" for just one day-to maximize the impact of your dollars and inject potentially millions more into your local economy through doing your shopping, dining out and other business only with locally-owned independent businesses.

*Studies in Maine and Austin, Texas demonstrate that locally-owned businesses generate 3.5 times the local economic activity as chains. A study of 10 independent businesses and 10 chains in retail, restaurant and service iin Andersonville, Illinois demonstrates independent businesses generate about 70 percent greater local economic activity per square foot and slightly more sales per square foot as chains. A study in San Francisco demonstrates the immense economic benefit to the community even a modest shift in personal spending can make.

We look forward to seeing you in our stores--and thank you for supporting your local independent businesses!

"What matters are movies, not awards; experiences, not celebrations; the subjective power of individual critical points of view, not the declamatory compromises of consensus." - Richard Brody, "Godard's Surprise Win Is a Victory for Independent Cinema," The New Yorker

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