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The age of TV watchers


Darrel Manson
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This from the weekly Sojourners newsletter:

The networks' audiences aren't nearly as young and hip as they'd like you to think.

By Network Median age of viewer

NBC 46.2

ABC 43.6

CBS 53.8

MTV 21.5

By TV Show Median age of viewer

Friends 37

Sex & the City 39.3

West Wing 50

Joan of Arcadia 53

A foreign movie can't be stupid.

-from the film
Armin

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What do they say of Fox and WB? Those two's program targets are almost as young as MTV.

"During the contest trial, the Coleman team presented evidence of a further 6500 absentees that it felt deserved to be included under the process that had produced the prior 933 [submitted by Franken, rk]. The three judges finally defined what constituted a 'legal' absentee ballot. Countable ballots, for instance, had to contain the signature of the voter, complete registration information, and proper witness credentials.

But the panel only applied the standards going forward, severely reducing the universe of additional basentees the Coleman team could hope to have included. In the end, the three judges allowed about 350 additional absentees to be counted. The panel also did nothing about the hundreds, possibly thousands, of absentees that have already been legally included, yet are now 'illegal' according to the panel's own ex-post definition."

The Wall Street Journal editorial, April 18, 2009 concerning the Franken Coleman decision in the Minnesota U.S. Senate race of 2008.

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What do they say of Fox and WB? Those two's program targets are almost as young as MTV.

I wondered about this too. For a while I was on NBC's feedback list for some of their shows, and they never asked about WB or UPN, as if they felt those networks were too insignificant to notice.

There is this difference between the growth of some human beings and that of others: in the one case it is a continuous dying, in the other a continuous resurrection. (George MacDonald, The Princess and Curdie)

Isn't narrative structure enough of an ideology for art? (Greg Wright)

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I'm not surprised, Beth. Seems it's all in what you look for. NBC can be all smug with their numbers far above those two. Yet WB and Fox OWN those under 25 and minority viewers (or seem to, I have no recent figures). Being big in a niche can create its own advertising might.

"During the contest trial, the Coleman team presented evidence of a further 6500 absentees that it felt deserved to be included under the process that had produced the prior 933 [submitted by Franken, rk]. The three judges finally defined what constituted a 'legal' absentee ballot. Countable ballots, for instance, had to contain the signature of the voter, complete registration information, and proper witness credentials.

But the panel only applied the standards going forward, severely reducing the universe of additional basentees the Coleman team could hope to have included. In the end, the three judges allowed about 350 additional absentees to be counted. The panel also did nothing about the hundreds, possibly thousands, of absentees that have already been legally included, yet are now 'illegal' according to the panel's own ex-post definition."

The Wall Street Journal editorial, April 18, 2009 concerning the Franken Coleman decision in the Minnesota U.S. Senate race of 2008.

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