I appreciate your honesty. I've never heard such from a Canadian before on this topic. OTOH, Tim himself was in fact a great Canadian icon as a defenseman for the 'Leafs way back when. I understand that he died before his time, so to speak, while getting the company off the ground after his hockey career.
Actually, Tim was still active in his hockey career when he died in a car accident on Feb 21 1974.
But yeah, Tim's coffee is nothing to write home about. Their cream is essential to making it taste good--the coffee is pretty much optimized to taste best as a 'double-double' (2 cream, 2 sugar).
Even the baked goods aren't what they once were. Time was that each location baked their own goods on site from mix; now the goods are premade, frozen, and just heated up locally.
Having said that, Tim's is a Canadian institution in the way that McDonalds is in the states--- nothing spectacular, but you know exactly what you'll be getting, wherever you go.