Jason, what do your "constituents" constitute? Do you mean visitor? Reader? Customer? Board member? Student? Faculty? Staff member? Or did you mean to refer vaguely to those in some way served by the Facebook page (including those with no relationship to the college whatsoever)?
On a recent Mars Hill Audio Journal recording, Myers and his guest were discussing the meaning of the word arrive, which (in French IIRC) means to come to a shore of a river, and how it was perhaps inaccurate to use the word to discuss a plane landing at an airport or a ship coming into port on an island. (In other words, the "Arrivals" board at an airport perhaps should say "Landings".) Now, that's taking it a bit far, but I do think it's important to be aware of the history of words.
Edited by Pax, 03 March 2011 - 02:50 PM.